About Gretchen


Gretchen believes that a realtor’s job is to clearly hear and understand her client’s needs and wants, and then use that knowledge to navigate, and negotiate a superlative purchase or sale for them. She makes you feel heard and employs her experience, professionalism, savvy negotiating skills, and state of the art marketing to meet your goals.

She has called Santa Cruz home for more than 30 years and has intimate knowledge of the area’s real estate market, diverse business community, quirky politics, and stellar school systems. She knows the ins and outs of each neighborhood, including street-by-street demographics and diverse microclimates. She has deep ties to the local business, education, and surfing communities, and comes to the table with an impressive skill-set:

·      A Bachelors Degree in Psychology of the Built Environment and a unique capacity for matching people with the right homes.

·      24-years of experience in real estate investing and a honed ability to accurately gauge a property’s appreciation and income potential.

·      An educator’s mind-set and capacity to effectively communicate the complex process of buying and selling a house.

·      A LEED Green Associate and Eco Broker Certified, she can help you find a home with maximum green potential, and market your home’s green features when it is time to sell.

She is a current recipient of the President's Circle Award, which recognizes her as one the top 12% agents internationally, and has overseen an impressive $35,000,000 in sales in 6 years.

Gretchen's great-uncle opened up one of the first Coldwell Banker offices in California. She knows that having the power of Coldwell Banker behind her gives her client’s access to the top legal and marketing minds in the industry.

As one drives past the sunny beaches, verdant farmlands, bustling downtowns and towering redwoods, Santa Cruz County may seem like a big place. But this is a small community at heart. Local knowledge, reputation, and connections make all the difference here; especially in Real Estate. You will reap all those benefits and more when you work with Gretchen.


Real Estate needs or questions? Call, text, or write Gretchen today. Prefer to meet face-to-face? She is available to meet you at any of the local Coldwell Banker offices: Capitola, Aptos, and at her main Westside office~ 1 mile from UCSC on Mission St, in heart of Santa Cruz.

  • Kind words from my clients...

    Gretchen brings a wealth of local knowledge and life experience to the table. Her advice concerning the aesthetic and functional updates to our home enabled us get our house ready to sell in a very short time. Once the house was ready, we left it completely in Gretchen’s hands enabling us to sell our home remotely from Canada! Her recommendations regarding the pricing, timing, and negotiation of the sale was brilliant and resulted in multiple offers over our asking price. She understood both our needs as sellers, as well as needs of the potential buyers of our home. All with the professionalism and courtesy of a dear friend! We highly recommend her. ~Nadija & Scott Veach

    We were first time homebuyers and Gretchen was a superb real estate agent!  She is a great communicator, super easy to work with, responsive, flexible, and knows the business and the town inside and out.  Gretchen took our long list of desired amenities and broad price-range in stride. She made suggestions, set expectations, and thus helped us tweak our requirements as we proceeded. She never fully pushed nor ruled out a property; instead she let us feel our way around.   Gretchen was never bossy nor pushy. It always felt like a collaborative experience. To add to it all, Gretchen has contacts all over town. From architects, to attorneys, to surfboard shapers and baby-sitters and you can trust her to connect you with the right people, and to work a deal on your behalf when needed. ~Eric and Marie

    Gretchen did an excellent job selling our Pleasure Point home. Her range of abilities and knowledge was impressive; from property preparation and improvement, comparables and price points, marketing strategies, legal and procedural knowledge, communication, and organization. She was our trusted guide though out a complicated sale. She calmly and clearly walked us through the complicated multiple counter-offers and seeming endless paperwork . Above all encouraging us and giving us the benefit of her prior experience and judgment. She did it all with grace and aplomb. Thanks tp Gretchen, we now have security in our retirement. We can’t understate the positive impact that her hard work has afforded us at this late stage in our lives. ~Roger and Sheila